One to watch Wednesday: FIFA World Cup 2018 marketing campaigns!

One to watch Wednesday: FIFA World Cup 2018 marketing campaigns!

So if you didn’t already know FIFA World Cup 2018 kicks off in about two weeks on June 14th. Whilst there has been a lot of chatter online and offline about which teams are going to succeed, I’ve been enjoying the various marketing efforts by differnt...
Event Review: Secrets to Building a Personal Brand

Event Review: Secrets to Building a Personal Brand

What do people say about you when you leave that room? According to Amazon CEO Jeff Bezos whatever they say, that’s your personal brand!  The latest General Assembly panel talk featured 5 amazing woman who have each in their own way build impressive personal brands....
Nike’s ‘Nothing Beats A Londoner’ campaign strikes a chord

Nike’s ‘Nothing Beats A Londoner’ campaign strikes a chord

In case you didn’t know, I’m a very proud Londoner! 🙂 I often get asked if I have always lived in London. And I’m proud to say I’m a born and bred Londoner, from the Eastend to be precise! You can understand my excitement when I saw Nike’s latest offering in...
What’s your story?

What’s your story?

Whether it’s at a networking event, an interview or just in the office when someone new has started, you’re bound to be asked or ask variation of the question; “What’s your story?’ At a networking event it’s “So, what do you do?” At an interview it’s “Tell us about...
How to settle into a new job

How to settle into a new job

First of all, CONGRATULATIONS on your new job! You’ve been through the hurdle of applying for the job and successfully acing the interview. Now it’s time to start. It can be a little nerve wracking going into a new environment so here a few tips to help you feel a...
5 ways to really help the New Year bring out a ‘New YOU’!

5 ways to really help the New Year bring out a ‘New YOU’!

It’s the first week of 2018 and I have no doubt you’ve seen various posts across your social channels about a New Year bringing about a ‘New You’! They range in messaging but generally are about turning over a new leaf and hitting restart in...