One to watch Wednesday: FIFA World Cup 2018 marketing campaigns!

One to watch Wednesday: FIFA World Cup 2018 marketing campaigns!

So if you didn’t already know FIFA World Cup 2018 kicks off in about two weeks on June 14th. Whilst there has been a lot of chatter online and offline about which teams are going to succeed, I’ve been enjoying the various marketing efforts by differnt...
IKEA – Cook This Page, Make An Amazing Meal

IKEA – Cook This Page, Make An Amazing Meal

According to research, when it comes to cooking people like to stick to what they know. There seems to be a bit of reluctance to trying new food and recipes as it seems intimidating. In a move to continue showing the world that the brand is about more than...
2016: A year in review with a little help from Google

2016: A year in review with a little help from Google

For me, 2016 has been one of new experiences. I visited Asia for the first time – Myannmar (aka Burma) was beautiful, everyone should try and visit at least once in their lives. In 2016 I witnessed love in its various forms through marriages and births. I worked at an...
JJ Okocha & Coco-Cola inspire the next generation of footballers

JJ Okocha & Coco-Cola inspire the next generation of footballers

Last week I decided to be a team player and play football with the work football team. I ended up spraining my ankle pretty badly and having a more respect for footballers that constantly get injured. That being said it made me love the latest Coco-Cola advert...
Lessons from Serena Williams historic win

Lessons from Serena Williams historic win

Yesterday Serena Williams made history winning her 22nd Grand Slam title at Wimbledon. And today I looked back on what I know of her career and realised just how much of a role model she is – to everyone. Perhaps this feeling was fuelled by the BBC documentary I...
The power of difference

The power of difference

What is the power of difference all about? It’s easy to follow the crowd and do what others are doing simply because it’s always been done that way. But what is stopping you from stepping out of your comfort zone from time to time. What is stopping you...